GIJ Designs LLC
Strategic design for clear, crafted work
Brand Sheet
System 2026
Clear Direction
Make purpose obvious before adding style.
Precise Craft
Align type, spacing, color, and imagery with care.
Warm Restraint
Use depth and texture without clutter.
Color System
Ocean Navy#1A2B40
Hull Gray#2D3948
Chart White#F5F7F9
Navigation Gold#C9A86C
Stone Gray#7A8A9B
Sand Beige#D4C4A8
Accent Teal#3D7A78
Typography
Brand SystemMontserrat 800
Section HeadMontserrat 700
Body copy stays brief and exact.Inter 400
Interface LabelInter 600
Voice
Use
- Name the object, action, or decision plainly.
- Keep sentences short, specific, and useful.
- Let layout, materials, and images carry mood.
Avoid
- Generic praise, hype, or filler.
- Vague claims like premium, innovative, or transformative.
- Copy that explains what the design should show.
Guardrails
No script fontsNo neonNo drop shadows on textNo stock office assetsNo arbitrary redNo all-caps body copy